Amid the unfolding tragedy of four deaths on a ride at Dreamworld on Tuesday, an ambulance officer's seemingly heartless description of the victims' injuries had social media in uproar.
But seasoned paramedic Gavin Fuller, facing the media just two hours after no doubt one of the most traumatic scenes of his career, was merely using a widely used medical term when he described the four victims as having suffered "injuries incompatible with life".
It caused a social media maelstrom, with many attacking the Gold Coast's acting supervising officer - and the media for reporting it - for a seemingly cold description so soon after four deaths.