For weeks now, America has been transfixed by the mysterious disappearance of Californian mother Sherri Papini, who was found, alive but badly injured, on the side of a highway three weeks after going missing.
But another woman, 52-year-old Stacey Smart, was reported missing on the exact same day as Papini, on November 2.
The two women live about 40km from each other, north of Redding, California. Smart is still missing.
She was reported missing by her eldest daughter, Nicole Santos-Hamann, the same day Keith Papini reported his wife missing when she failed to pick up their two young children that afternoon.
Santos-Hamann says she hasn't spoken to her mother since October 12, and the last activity on her debit card was October 16.
Trinity County Sheriff's authorities have said there doesn't appear to be a link between the two cases.
Santos-Hamann said she became alarmed when she had no contact with her mother over Halloween, at which point she contacted friends who said they hadn't seen the 52-year-old in several weeks, The Trinity Journal reports.
While the alleged abduction and torture of Papini garnered international attention, Smart's family and friends tirelessly continue to search the Lewingston area for the local woman.
Authorities are now seeking out self-described kidnap consultant Cameron Gamble, who advised the Papini family during the mother-of-two's high-profile disappearance last month, to assist with the investigation.
Santos-Hamann says Gamble spoke with the family Sunday night and offered advice about coming up with a bounty or reward for her mother, who she said does not have a history of mental illness and regularly checked in with family and friends.
"He's helping us, he's giving us advice and kind of helping us with coming up with backers, to help us with a bounty or reward leading up to her whereabouts, what could have happened," she told local newspaper The Record Searchlight.
"We really don't know what happened to her. We know it's not normal. Something is very wrong."
Papini turned up on a California highway on Thanksgiving morning, one day after Mr Gamble posted a video offering a reward for information leading to her kidnappers. But police have said they don't believe the offer spurred her release.
Smart was last seen in the Lewiston area, according to the Trinity County Sheriff's Office.
A Facebook page, Help Find Stacey Smart, describes the missing mother as 172cm, weighs 82kg, with blue eyes and blonde hair.
"Stacey has platinum blonde hair with a pixie style haircut and likes to wear hats. Stacey has a tattoo of a red lotus bloom on her lower back," the description reads.
Her boyfriend Tony Brand says he has no knowledge of her whereabouts and has fully co-operated fully with investigators.
According to the Trinity Journal, he had been living near the Pine Cove Marina by Lewiston Lake with Smart when she went missing around the middle of October.
He told the publication he didn't report Smart missing because he thought she had left him without letting him know.
"This whole time we've just been waiting for her to come back and show up and she hasn't," Brand told the publication. "I just hope and pray that she's OK. I do really love the girl and we did have a lot of good times."
Detective Ron Whitman said Brand has been cooperative with police and allowed searches of his home and property. However, Whitman said Brand declined a lie-detector test, saying he wanted to consult with a lawyer first.
According to local media covering the investigation, there have been several reported sightings of Smart at a petrol station in the area, but her daughter believes they have mistaken her mother for her aunt, Melissa Martin, as the sisters look similar.
"I think they're either off with their dates or they are thinking of my aunt, people get them mixed up all the time," Santos-Hamann said.
"What I would want to say to her right now, if I could, is that I'm sorry that I didn't have more time with her these last few years," her sister, Martin, told local media.
Community members have so far conducted four searches of the Lewingston area for the missing mother, or any evidence as to what happened to her.
On Monday, the Trinity County Sheriff's Office sent a dive team out to Lewiston Lake after police believed they had sighted a body. But they found nothing.
A GoFundMe account has been started to help find Stacey Smart, offering up a reward for information.