As a tableau it is becoming ever more familiar: the disgraced politician flanked by family members in various states of humiliation or anger, as he tries to explain away his moment of madness.
Last week it was the turn of the New York mayoral candidate Anthony Weiner, mortified wife by his side. He faced the media to concede that, yes, the private parts displayed in images on TheDirty.com website were his. Yes, he'd sent the pictures under the pseudonym Carlos Danger to Sydney Leathers, 22, who had criticised his politics but become a raunchy sexting partner. Yes, they were sent months after he'd resigned from Congress in 2011 after a similar relationship was exposed and at a time he was supposedly working on his marriage. No, he could not recall know how many other women were out there. Perhaps as many as 10.
In many ways, this salacious, self-inflicted political scandal of 2013 mirrors another, earlier in the internet age. In 1998, Matt Drudge's Drudge Report scooped Newsweek magazine with news of Monica Lewinsky in Bill Clinton's Oval Office.
Fifteen years on, and with a public accustomed to the technology of "sexting" and "selfies", Weiner's indiscretion was revealed by a new type of news website that not only elevates the risk of exposure faced by public figures but also threatens to usurp established media by trading in salacious exposure.
TheDirty.com is the brainchild of Hooman Abedi Karamian, aka Nik Richie, a former pop promoter on the fringes of celebrity, from Arizona. He says he was approached by Leathers, from Indiana, with the now notorious images. Leathers told Richie that Weiner had reneged on a promise to buy her a property in Chicago and said she would release the pictures as proof he had not changed since a series of similar relationships had derailed his career two years ago.