This is the disturbing moment a hotel manager giving a TV interview is utterly unfazed by an avalanche crashing down behind him and burying guests.
In the chilling video clip the man is talking to the camera about how brilliant his resort and barely bats at eyelid at the drama behind him. Moments later panicked guests can be seen desperately trying to dig out their loved ones from the snow.
The manager, who is being interviewed at the Turkish ski resort of Kartepe for local television, says: "The heavy snow had much effect. Those who like snow, skiing are coming here."
Then as a huge cloud of heavy snow cascades down the mountain he simply turns, waves generally in the direction and continues: "As you see an avalanche comes from higher up. You caught an avalanche on tape."
He smiles and adds: "People are very happy. And we try to host our guests as best as we can do."