With TikTok facing an imminent shutdown in the US, American content creators have taken flight – to another Chinese social media app.
Xiaohongshu, known as Red Note in English, surged to the top of the Apple App Store downloads on Monday, as users flocked to its Instagram-meets-Pinterest style layout.
“Oh, you don’t want the Chinese to have our very sensitive personal data?” influencer Jen Hamilton asked sarcastically in a video sent to her 3.9 million followers on TikTok, advertising her move.
The US Government passed a law last year that forced TikTok’s Chinese owner ByteDance to either sell the wildly popular platform or shut it down. It goes into effect Sunday.
While critics of the legislation have argued it curtails free speech, the US Government has alleged TikTok allows Beijing to collect data and spy on users and is a conduit to spread propaganda.