For a region renowned for such resolutely red-blooded dishes as carne cruda, which is minced raw beef, and sanguinacci, or blood sausages, it is proving a little hard to swallow.
Chiara Appendino, the newly elected Mayor of Turin, is determined to promote the delights of vegetarian and vegan food, despite the city being the capital of Piedmont, a region famed for its meat-based cuisine.
Presenting her new council's five-year plan, the 32-year-old mayor from the Eurosceptic, anti-establishment Five Star Movement said she wanted to reduce the amount of meat eaten by "Torinesi".
Salamis aged in pots lined with lard, plus tongue, tripe and bollito misto, or braised meat, will have to make way for nuts, salads, pulses and soya.
"The promotion of vegan and vegetarian diets is a fundamental act in safeguarding the environment, people's health and the welfare of our animals," the council's plan states.