When a balloon depicting US President Donald Trump in a nappy took flight over London in July, it was the start of a day of protests in which tens of thousands of people clogged the city's streets to rally against Trump's visit to Britain.
When a balloon depicting London Mayor Sadiq Khan lying on his side and clad in a yellow bikini was launched in Parliament Square at the weekend, the response was more muted.
"Bikini Khan," as organisers called the 8.8m inflatable, was floated in response to the "Trump Baby" balloon.
Yanny Bruere, 28, the brain behind the Khan blimp, told the Washington Post that it was done "in retaliation" for the London Mayor approving the Trump balloon, which Bruere didn't think was a "very fitting" thing to do to the leader of a great ally of Britain.
He said he wanted to "test that free-speech angle" and so filed an application to fly the Khan balloon - to "see if Sadiq Khan would be willing to submit himself to the same mockery as he's willing to impose on the leader of the free world."