Jeb Bush has admitted in the clearest terms yet that he is thinking seriously about running for the Republican nomination for president in 2016 by telling an audience in Texas that he is trying not to.
The former two-times governor of Florida and brother and son of former presidents said his reluctance to get too deep into the question now means a decision is not imminent. But he wont leave the party hanging forever. "I'll make up my mind [by] the end of the year I just don't want to go through that until the right time," he said, adding that he spends "every day trying to avoid having to think about it".
Traditional Republicans - as against the Tea Party right - have increasingly come to view Mr Bush, 61, as the only person capable of waging a credible campaign in 2016, particularly if Hillary Clinton emerges as the Democrat nominee. His role as a potential saviour has come into focus in part because of the George Washington Bridge lane-closure scandal that has enveloped New Jersey Governor Chris Christie.
But in speaking on Sunday night to an audience gathered at the George W Bush Presidential Library in Dallas to mark the 25th anniversary of the presidency of George HW Bush, his father, the former governor also managed to demonstrate why his running for the White House might just as easily cleave the party in two as reunite it, with comments on education and immigration that would inflame Tea Party activists. The reasons for Mr Bush to decline are many, including his home life. "Is it OK for my family?" he asked. "Is it something that is a huge sacrifice for my family?"
Running would open his Mexican-born wife and their children to intense scrutiny. One daughter has had tangles with the law over drug use. His son George P Bush is beginning a political career of his own in Texas and might not want his father taking his oxygen. There is also the problem of his name. A recent ABC/Washington Post poll showed that 50 per cent of Americans would not be ready to vote for yet another Bush.