NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / World

The new woman at No.10

Independent
8 Jun, 2007 05:00 PM9 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

KEY POINTS:

The wait is almost over. Who knows how Sarah Brown will make Number 10 her own. It's a difficult move to make. The morning Mary Wilson arrived, she was so nervous she was physically sick. Anthony Eden's wife Clarissa discovered a parliamentary private secretary sitting in her bedroom in the early hours of the morning. And Norma Major wanted to re-decorate the kitchen but, afraid of public censure over the cost, had it done gradually, one unit at a time. Life as the Prime Minister's wife is strange indeed.

"Nothing," according to Cherie Blair, "prepares you for the reality of what awaits you behind that famous front door."

But if anyone is prepared for the challenge, it is Sarah Brown. She has certainly had ample time to think about what colour she wants the curtains. Or rather, which charities she is going to support. Sarah Brown is not interested in trivialities of decor; at Number 11 she purged with puritan zeal the Gainsboroughs and hung up portraits of trades unionists instead.

She has never given an interview. But behind her muted public persona there is an interesting woman: clever, well-connected - fun, even, judging by the kiss'n'tell story about her heady youth written by a rock musician called Babel. But not too fun - Babel's revelations weren't so very shocking. Whitehall could breathe easy again once they knew the worst of it: she once sewed him a pair of leather trousers.

When Sarah Macaulay met Gordon Brown, she was already respected in her own right, for creating "integrity PR": noble causes, honestly presented. This was "a very clever idea", according to social commentator Peter York, and Sarah and Julia Hobsbawm, her partner, were good at it, with a client list including the Victoria & Albert Museum and the New Statesman.

But when the business clashed with her status as Mrs Brown, she resigned and took up motherhood and charitable concerns. You could see this as the traditional female career sacrifice, made on the altar of her husband's job. In fact it was probably more like the exchange of one ambition for another. She threw herself into Project Brown, taking on his name and his leadership campaign.

The way she manages Gordon Brown has been much admired. One anecdote sums it up best. At a dinner party, he was sitting at the table in splendidly silent isolation. His wife sent him a note saying "Talk to the women on either side of you." (He returned the note with the scrawl "I have".)

Novelist Kathy Lette, who has known Sarah Brown for 18 years, says: "I can't think of a more quietly supportive person than Sarah. She's amazingly anchored. She has a low centre of gravity. It would take a lot to shove her off balance."

Sarah has given Gordon another dimension beyond his intellectualism. He once said he read economic treatises in the bath; now he is more likely to talk about bathing his two sons.

Sarah and Gordon are a match made in Scotland. She, too, comes from a line of morally proper Scots, with a family history of public duty. "Her grandfather was a knighted Scots missionary," says Peter York. "Can you think of a more appropriate antecedent?"

She was born in 1963; her father Iain was a publisher and her mother Pauline a teacher.

Sarah's early years were spent in Fife, before the family spent a few years in Tanzania. Gordon has quoted her childhood stories while speechifying on official visits there.

Sarah refers to a "tough" period when she was 7 and her parents divorced, leaving her mother bringing up Sarah and her two brothers alone. Sarah now supports the National Council for One Parent Families - with her friend J.K. Rowling, who recently wrote a new short story for the fundraising anthology Sarah co-edited called Magic.

Their relationship seems to go beyond the usual acquaintance of the famous with the powerful: Rowling visited Sarah and Gordon at the Royal Infirmary in Edinburgh the day after their son John was born.

The family, always middle-class, became more so when Sarah's mother remarried an eminent professor of tropical medicine. Sarah could have gone to private school but chose the left-leaning North London literati's school of choice - Camden Girls. Her former art teacher there, Helen Scott Lidgett, has been a constant presence in Sarah's life, making the Miss Brodie transition from teacher to friend.

When Macaulay and Hobsbawm set up shop, Scott Lidgett was invited on to the staff; when that company disbanded, she followed Sarah over to Brunswick PR. Scott Lidgett is also a trustee of Sarah's charity, Piggy-BankKids.

However, the idea that she might become a Svengali figure is denied by friends. Charlie Whelan, Gordon Brown's one-time press secretary, a tough, bluff personality who resigned after being accused of leaking the Mandelson loan scandal, agrees. "Sarah won't need to depend on anyone."

At Bristol, where she took a 2:1 in psychology, she reportedly fell in with a "posh, even aristocratic set". There were parties, some of which she attended painted in gold body paint, others not.

After university, Sarah had a relationship with Falklands veteran Ken Lukowiak, who lived with her after his dismissal from the paratroop regiment for smuggling cannabis. He described his time with her as "one of the best summers of my life, like being in a rock 'n' roll movie". A friend explains diplomatically: "She's always managed to combine being high-minded with being friends with people who are fun and off the rails. She knows how to manage them."

Next, she went into career drive, working ferociously hard. Sarah was a yuppie in the true sense of the term - educated, connected, motivated. Her first job was with brand consultancy Wolff Olins, specialising in Labour gigs, such as the Manufacturing Matters Conference (oh, the glamour) and party donor events - where she came into Gordon Brown's ken.

According to Tom Bower, author of an extremely unauthorised biography of Brown, Sarah set her cap at Gordon, keeping a file of cuttings on him for 18 months. This behaviour seems less Machiavellian if you consider she was a conscientious PR worker at the time. Their first conversation, on a plane up to Edinburgh, was about Fife. Where else?

Her early dates with Gordon included drinks in the private members' bar Soho House, but their relationship remained discreet for years. Too discreet, perhaps. In 1996 on Desert Island Discs, Sue Lawley sprang a surprise on Gordon. "People want to know whether you're gay ... "

Brown was unhurried by public pressure, but it was still a long and tortuous courtship. Even Deputy Prime Minister John Prescott tried to play cupid. At the 1998 party conference, he got up on stage and said "Gordon, forget prudence and name a date for Sarah. She's a lovely lass."

Sarah must have turned a truly socialist colour. When they married in Fife in 2000, word got out at the last minute and their faltering public kiss was caught by the assembled media. Guests drank Sainsbury's own-brand champagne, inspiring a local paper's cruel headline "A fine day for a tight wedding".

At a much grander wedding party in London, Brown gave a witty speech based on the euro debate. He and Sarah had agreed "in principle" to marry, but he had to pass five tests first, including "convergence" and "long-term sustainability" .

Sarah had always been more behind-the-scenes at her company, Hobsbawm Macaulay Communications, but complaints in the press about Prince Edward's wife, Sophie Wessex, using her marital connections to promote her PR company led to similar claims about Sarah. Her clients, often institutions funded through the Arts Council or the Lottery or both, were "employing Mrs Brown in the hope of receiving even more public money," fumed Bruce Anderson in the Spectator in 2001.

Sarah was then "ringfenced" and left HMC; shortly afterwards, the business folded. The settlement between the co-founders was said to be acrimonious. Julia Hobsbawm has excised the name Macaulay from her CV on the website of her new PR consultancy.

Sarah had also retired from her business for a happy reason: her first pregnancy. The death of the baby, Jennifer, 10 days after she was born, provoked great national sympathy. When Gordon and Sarah left the hospital looking broken, the public suddenly perceived them as people, rounded humans. In the period after the bereavement, Sarah kept busy, personally answering the 14,000 letters of condolence, and founding PiggyBankKids, which raises funds for children's charities. She is increasingly visible as a patron.

"Sarah is passionately committed to her charity work, so often uses a casual gathering at her home as a way to thank her various contributors," says Kathy Lette. "She is immensely thoughtful like that, never leaving anyone out." She adds that Sarah's mother is often in attendance, "handing round cream cakes and charming us all with her wry asides."

At present, Sarah Brown combines these events with a relatively normal life. She takes her children along with her to most events and shops alone. This life will change when she moves into Number 10 at the end of the month.

She is about to undertake a job that made Norma Major occasionally want to "walk into a lift and scream"; a job that made Mary Wilson ask if they couldn't get a dummy, put a nice hat on it, stick a bunch of flowers in its hands and use it instead of her.

But Sarah Brown will doubtlessly cope. And she will have learnt at least one thing from Cherie Blair: never answer the doorbell in your nightie.

- INDEPENDENT

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from World

World

‘Hug therapy’: How Pope Leo is trying to unify Vatican

04 Jul 07:14 AM
Premium
World

Teenage aviator detained after landing near Antarctica

04 Jul 06:59 AM
World

The search for answers after ferry tragedy between Java and Bali

04 Jul 06:15 AM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from World

‘Hug therapy’: How Pope Leo is trying to unify Vatican

‘Hug therapy’: How Pope Leo is trying to unify Vatican

04 Jul 07:14 AM

Pope Leo XIV has focused on unity and tradition after Francis’ reformist tenure.

Premium
Teenage aviator detained after landing near Antarctica

Teenage aviator detained after landing near Antarctica

04 Jul 06:59 AM
The search for answers after ferry tragedy between Java and Bali

The search for answers after ferry tragedy between Java and Bali

04 Jul 06:15 AM
Premium
Maybe it’s not just ageing - maybe it’s anaemia

Maybe it’s not just ageing - maybe it’s anaemia

04 Jul 06:00 AM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP