The town on the banks of the Euphrates was renamed this week to reflect the triumph of Iraqi security forces against Isis militants, who were driven out last week. Jurf al-Sakhar, or "rocky bank", became Jurf al-Nasr, or "victory bank".
But a visit to the Sunni settlement this week laid bare the huge cost of that victory. The town is now emptied of its 80,000 residents, and building after building has been destroyed - by air strikes, bombings and artillery fire.
After four months of battles between the Isis and the Iraqi army, about 10,000 pro-government Shia militiamen poured into this area in Babil province for a final push, according to Hadi al-Amiri, who leads the Iranian-backed Badr Brigade and co-ordinated the operation.
Defeating the militants involved clearing out all the residents and leaving the town nearly flattened, underscoring the challenge the Shia-led government faces in areas where demographics do not work in its favour.
There was no choice but to push forward. In just over a month, the nearby highway would be packed with millions of Shia pilgrims heading south to commemorate the death of Imam Hussein, a revered figure. Militants based in Jurf al-Sakhar had stepped up attacks in recent weeks on the holy city of Karbala, about 20 miles south and home to the Imam Hussein shrine. Officials said clearing Jurf al-Sakhar of militants had been essential to prevent large-scale assaults during more than a month of religious events.