Sydney nightclub's music interrupts dawn service

Hundreds of people move past the Cenotaph at Martin Place to lay wreaths during a Dawn Service on ANZAC Day in Sydney. Photo / AP

A contractor has been fired from Sydney nightclub Ivy after music interrupted the Anzac Day dawn service at Martin Place.

The contractor was sacked shortly after he accessed the George St venue and conducted an unauthorised sound test for an event to be held later on Saturday.

The music could be heard over the dawn service at nearby Martin Place.

"We are mortified and deeply upset about noise reports during the dawn service and apologise unreservedly to those in attendance for any disturbance," a spokeswoman for club operator Merivale said in a statement.

"(The contractor) behaved in a terribly insensitive and completely unacceptable, thoughtless way. That contractor was immediately terminated this morning."

Merivale said it worked with police to close Ivy at 2am, 90 minutes earlier than normal, to reduce noise and crowding around the venue when people arrived at the dawn service.

More than 30,000 people attended the dawn service.

Men's magazine sorry over Anzac ad

Meanwhile, an Australian men's magazine has apologised after it advertised an Anzac centenary edition with a bikini clad model holding a poppy.

Zoo Weekly magazine was advertising its latest issue online, with model Erin Pash holding a poppy with a miniature soldier standing next to her hip on the front page.

A headline running along the side of the issue read "100 things every Aussie should know about Gallipoli."

The department of Veterans Affairs said the magazine did not seek permission to use the word Anzac in association with the "special Anzac commemorative issue" and told it to remove the advertising.

Zoo Weekly apologised and took the advertising down.

"Accordingly, DVA does not plan to take any action against Zoo Weekly."

The official reproach comes as Sydney nightclub Ivy fired a contractor after music was played loudly during the Anzac Day Dawn service at Martin Place, attended by 30,000 people.

Zoo Weekly isn't the only Australian company to draw the ire of the DVA over the use of Anzac.

Two weeks ago Woolworths was forced to apologise and delete its Anzac commemoration website, which invited users to share war tributes alongside the Woolies logo and under the slogan "fresh in our memories".

Days later, retail giant Target was forced to take beanies, hoodies and stubby holders containing the word Anzac off its shelves.

-AAP