A suggestive German cycle safety campaign has stirred up a storm.
In the campaign, a model in a cycle helmet lies suggestively on a bed wearing little else.
The German Transport Ministry is attempting to get younger cyclists to embrace head protection, the BBC reports.
Transport Minister Andreas Scheuer's campaign says a cycle helmet may not look good "but saves my life".
Maria Noichl, head of the women's committee of the Social Democratic Party, told Bild: "It is embarrassing, stupid and sexist for the transport minister to be selling his policies using naked skin."
