Colin Kaepernick's high-profile protests appear to have reinvigorated the market for his US football jersey.
On Monday, the backup quarterback's No. 7 jersey was the best seller among current 49ers players in the team's online store, jumping from the No. 6 spot, according to Marketwatch.
Leaguewide, the jersey is now the third most popular in the NFL's online store, jumping 17 places from where it ranked just over a week ago, ESPN reported. Only Dallas Cowboys running back Ezekiel Elliott and New York Giants wide receiver Odell Beckham's jerseys outsold Kaepernick's.
Kaepernick, an active supporter of the #BlackLivesMatter movement, became a household name even among non-football fans late last month when he was spotted sitting while the national anthem played ahead of a preseason game against the Green Bay Packers.
"I am not going to stand up to show pride in a flag for a country that oppresses black people and people of colour," Kaepernick said when asked about it after the game. "There are bodies in the street and people getting paid leave and getting away with murder."