It started out as a simple means to illustrate a story about cooking chicken skin.
But following outrage from animal rights activists in America, the image of a seductively posed plucked chicken is now a quick-rising internet sensation with its own Twitter feed.
The piece, from the New York Times 'Dining and wine' section last week, looked at whether chicken skin was making a comeback on restaurant menus.
The paper chose to illustrate their piece with a plucked chicken - still with skin - which seemed to be lounging back in a 'naked' pose.
Chef Sean Brock - one of those who shared his favourite chicken skin recipe - commented: "Everyone knows deep down that they are closet chicken-skin lovers," he said. "They just need some help."