A sultry barmaid's desire to serve coffee and beer in risque attire has left the womenfolk of a small Italian town frothing.
Laura Maggi, 34, emerged as a national celebrity after shots of her in skimpy white lace and figure-hugging PVC mushroomed on the internet, prompting the Italian press to describe her as a sex bomb.
Maggi now has a dedicated Facebook page with more than 5000 fans and men arriving in droves at her bar, which she has owned for eight years, in the town of Bagnolo Mella, Lombardy.
But her choice of work outfits has left wives and girlfriends fuming, led by the female mayor of the town.
"I wouldn't allow my husband to go there," Cristina Almici laughed, bemoaning Maggi's fame for casting the area in an unflattering light.