A sultry barmaid's desire to serve coffee and beer in risque attire has left the womenfolk of a small Italian town frothing.
Laura Maggi, 34, emerged as a national celebrity after shots of her in skimpy white lace and figure-hugging PVC mushroomed on the internet, prompting the Italian press todescribe her as a sex bomb.
Maggi now has a dedicated Facebook page with more than 5000 fans and men arriving in droves at her bar, which she has owned for eight years, in the town of Bagnolo Mella, Lombardy.
But her choice of work outfits has left wives and girlfriends fuming, led by the female mayor of the town.
"I wouldn't allow my husband to go there," Cristina Almici laughed, bemoaning Maggi's fame for casting the area in an unflattering light.
"It's not a crime for a girl to take advantage of her looks," she said, blaming men for being so easily "beguiled by the spectacle".
The stampede to see Maggi is causing traffic problems in the town, with cars parked illegally as lusting patrons rush to be served by the seductive barista.
"What am I doing wrong?" she asked Italian news agency AGI. "It's not like I'm nude. Sure, I wear short skirts and bra-tops but nothing worse than that."