It will come as some relief to chaps up and down the country - though perhaps not to their wives.
The elusive female G-spot may not actually exist at all, according to scientists.
After reviewing 100 studies conducted over the past 60 years, experts have concluded that there is no evidence for the fabled centre of female sexual pleasure after all.
Research leader Dr Amichai Kilchevsky, a urologist from the Yale-New Haven Hospital in Connecticut, blamed pornography, magazines and sex therapists for ruthlessly promoting the idea.
While he admitted the concept merited further attention and that 'modern investigative techniques' might help, he said he hoped his conclusion would take the pressure off couples who had not located it.