Scientists at Disney have taken the touchscreen experience to the next level by creating a textured screen that allows viewers to feel videos and images.
An algorithm developed by Disney Research can be used on touch devices such as desktops, mobile phones and tablets, to simulate 3D features on screen including ridges, edges, protrusions and texture.
The virtual bumps are mapped in a way that controls the friction a user feels as their finger slides across the otherwise smooth flat-screen surface.
Examples of how the technology has been harnessed include users interacting with fossilised bones, a bunch of apples, a map of a mountain, a video stream of a swimming jellyfish, and the contours of a kettle.
Vibrations from devices fool the body by mimicking the stretch and push on skin that would happen when a person encounters an object in real life.