The world's oldest colour is not some dull grey or just any shade of dirt brown. It is actually bright pink.
Pigments of the world's oldest biological colour have been found after scientists crushed 1.1billion-year-old rocks from a marine shale deposit under the Sahara desert in Mauritania.
"Of course you might say that everything has some colour," senior lead researcher, Associate Prof Jochen Brocks from the Australian National University, told the Guardian. "What we've found is the oldest biological colour."
The colour pigments found are so old they pre-date animals.
They were discovered by Nur Gueneli, a Phd student who crushed the rocks and then analysed the molecules from the rock powder.