"I want to remind you that our country also has various means of destruction ... and when the territorial integrity of our country is threatened, to protect Russia and our people, we will certainly use all the means at our disposal," Putin said in the televised address, adding with a lingering stare at the camera: "It's not a bluff."
But his seven-minute address was also broadcast as Russia prepares to hold referendums in Ukrainian regions it now occupies, including areas taken over by Moscow-backed separatist forces after fighting broke out in 2014. The votes start Friday and have already been dismissed as illegitimate by Ukraine and its Western allies.
West vows to stay the course
President Joe Biden led Western condemnation of Putin's remarks at the United Nations General assembly, arguing that Moscow's aggression should be met with continued resolve by Western nations to support Ukraine.
"We will stand in solidarity against Russia's aggression. Period," he said, denouncing Moscow's plans to hold "sham" referendums in Ukraine as well as Putin's "overt nuclear threats against Europe".
Nato Secretary General Jens Stoltenberg echoed Biden's theme. "This is a further escalation in Putin's war. The international community must condemn this blatant violation of international law and step up support for Ukraine," Stoltenberg said in a tweet.
Josep Borrell, the head of the European Union's foreign policy, added: "Threatening with nuclear weapons is unacceptable and a real danger to all... World peace is in jeopardy."
No change in Ukraine's goals
Ukrainian President Volodymyr Zelenskyy said his country remains committed to recapturing all of its sovereign territory, describing Putin's remarks as demonstration of Russia's battlefield setbacks.
"We will act in accordance with our plans, step by step. I am certain we will liberate our territory," Zelenskyy said in a TV interview with the German newspaper Bild.
A spokesman for Zelenskyy called the Russian mobilisation a "big tragedy" for the Russian people. In a statement to the Associated Press, Sergii Nikiforov said conscripts sent to the front line in Ukraine would face a similar fate as the ill-prepared Russian forces who were repelled in their attack on Kyiv in the first days of the war.
"This is a recognition of the inability of the Russian professional army, which has failed in all its tasks," Nikiforov said.
How will Russians respond?
Despite the Kremlin's tight grip on Russia's news media, some criticism of the war in Ukraine has been aired in Russia since the recent troop retreats.
Anti-war protests were held in 37 Russian cities on Wednesday, including St. Petersburg and Moscow, according to the monitoring group OVD-Info, which said over 800 protesters were arrested.
Russian political analyst Dmitry Oreshkin argued that Putin's mobilisation will make the Russian military's failings in the war more personal to many Russians.
"Until recently [Russians participated] with pleasure, sitting on their couches, [watching] TV. And now the war has come into their home," he told the AP. "People will evade this mobilisation in every possible way, bribe their way out of this mobilisation, leave the country."
Russian media on Wednesday reported a run on people buying airline tickets to leave the country, sending ticket prices soaring.