Wasps have long been reviled by humanity, and even made Charles Darwin question his faith because he could not see why a beneficent God would create such nefarious creatures.
But scientists at University College London (UCL) are trying to rehabilitate their image to prevent them from dying out.
Far from being the picnic-sullying, sting-happy nuisances which ruin many a summer gathering, conservationists argue that the insects are crucial for pollination and should be given the same respect as bees.
The team want people to live with wasp nests rather than calling in exterminators and plant "wasp friendly" gardens with plenty of shelter and long grass.
"It's clear we have a very different emotional connection to wasps than to bees - we have lived in harmony with bees for a very long time, domesticating some species, but human-wasp interactions are often unpleasant as they ruin picnics and nest in our homes," said Dr Seirian Sumner, one of the study's authors from UCL.