Thousands of people have again levelled contempt at Texas cheerleader Kendall Jones over an online competition she set up to find the "hottest" male hunter.
The 19-year-old, who has been bombarded with death threats and hate from all over the world due to her proud Facebook posts about killing rare and exotic animals, said she received over 3000 submissions for the contest and personally decided upon an "American Idol-style Top 12".
But it wasn't the nominees or even the winner - North Carolina's Trey Moore - that people cared about, and rather the fact Jones was once again celebrating the slaughter of animals in the name of sport.
"[Applause] for the day your gun fails and the lion tears u apart," one furious critic, Paul Norton, posted to Jones' Facebook page.
Jones, a cheerleader at Texas Tech, claims her motivation for initiating the competition was to expose the sexism she has suffered.