It was a little-noticed planning decision. But it marks a significant step in the onward march of what is becoming a development juggernaut - the property empire of the Prince of Wales. You may think the Prince's Duchy of Cornwall bakes and sells biscuits and jam, and you're right. Duchy Originals are a top-seller at Waitrose.
But in partnership with another of the Prince's enterprises, his Foundation for the Built Environment, the Duchy also builds houses - thousands of them - and in the not-too-distant future the Prince's vision will influence building schemes abroad as well.
Last week's decision by Cornwall County Council allowed a new housing estate at Tregunnel Hill on the edge of Newquay, Britain's surfing capital.
As the 174-home site will be built on the same principles as the Prince's development at Poundbury on the outskirts of Dorchester - traditional rural architecture styles combined with traditional materials - it has been dubbed "Surfbury" by locals. It has also been dubbed "Kensington-on-Sea" as some in Newquay think it has too few affordable homes; others object to the green fields that will be covered.
The Cornwall branch of the Campaign to Protect Rural England was among the objectors. Its secretary, Ted Venn, said the development "proves once again that Prince Charles has failed to follow his commitment to conserve the environment, despite his claim to be passionate about the environment".