Denmark's birth rate is about to surge following a series of sex campaigns, including one that called on Danes to "Do it for Mom".
Last year several campaigns on national television encouraged Danish people to procreate.
Spies Travel's video with the slogan "Do it for Mom" last September urged people to have procreate to please their parents and help reverse the country's ageing population.
"The Danish welfare system is under pressure. There are still not enough babies being born, despite a little progress. And this concerns us all. But those who suffer the most are perhaps the mothers who will never experience having a grandchild," the ad said, showing an older Danish woman imagining her future grandchild.