Perth couple selling naming rights for unborn daughter

PERTH - A Perth couple is attempting to sell the "naming, advertising and promotional" rights to their unborn daughter for at least A$1 million ($1.1 million) via an internet auction site.

In an advertisement on eBay Australia under the item title Truman Baby, the unnamed Perth couple invite individuals and companies to make bids on the right to name the baby girl, due on March 1.

"Offers are invited for your opportunity to be part of HISTORY in the making," states the ad.

"We are taking bids on the naming, advertising and promotional rights to my unborn BABY GIRL!!.

"For a period of FIVE YEARS from the date of birth, we are offering the exclusive naming rights (first name only) to my unborn baby due March 1, 2005.

"Your company can have the exclusive rights to name my baby and use for all appearances, advertising, promotion and marketing (over) a period of five years.

"This is a unique and historical opportunity to promote your business, company or brand for a period of 5 years."

The child's 38-year-old mother would accompany her "on all performances" as a condition of the deal.

The advertisement was listed on eBay on January 28 and the auction, which has attracted no bids so far, ends tomorrow.

The ad is accompanied by several pictures of a pregnant woman, with the words "REALITY BITES, YOUR BRAND HERE" painted on her stomach.

The sellers promised the name put forward by the winning bidder, and approved by the parents, would appear on the birth certificate. Derogatory or abusive suggestions would be immediately rejected.

"The sooner you bid the more advertising value you will receive through way of press releases, documentary, current affair and news articles through print, radio and television," they said.

The couple are not identified on the eBay entry, but the ad listed the item location as Perth, Western Australia.

EBay could not be contacted for comment.

- AAP