NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / World

Parenting advice YouTuber Ruby Franke pleads guilty in child abuse case, likely to face prison sentence

By Amy Beth Hanson
AP·
18 Dec, 2023 09:05 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Ruby Franke was well known for her strict parenting style on YouTube. Photo / utahvloggeryas

Ruby Franke was well known for her strict parenting style on YouTube. Photo / utahvloggeryas

A Utah mother of six who gave parenting advice via a once-popular YouTube channel called 8 Passengers pleaded guilty on Monday to four charges of second-degree aggravated child abuse for abusing and starving two of her children and probably faces a prison sentence.

Ruby Franke, wearing grey-and-white jail clothing, stood and closed her eyes and took a deep breath before pleading guilty on each of the first three charges individually. On the fourth, she fought back some emotion before saying: “With my deepest regret and sorrow for my family and my children, guilty.”

This image from video shows Ruby Franke during a hearing Monday, Dec. 18, 2023. Photo / AP
This image from video shows Ruby Franke during a hearing Monday, Dec. 18, 2023. Photo / AP

Judge John J. Walton accepted the plea agreement and scheduled sentencing for February 20. The agreement left the sentencing up to the judge, her lawyer, LaMar Winward said.

“There won’t be any argument about whether prison is the appropriate sentence and there’s an agreement about the four counts for running consecutive,” Walton clarified.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

“That is correct,” Winward responded.

Ruby Franke during a virtual court appearance in Utah. Photo / AP
Ruby Franke during a virtual court appearance in Utah. Photo / AP

Franke pleaded not guilty on two other charges, court records say, and was returned to custody after the hearing.

Under Utah law, second-degree aggravated child abuse can be charged if that person knowingly or intentionally inflicts serious physical injury to a child or causes or permits another to inflict serious physical injury to their child. Each charge carries a sentence of one to 15 years’ prison.

Winward Law announced on Friday that the alleged abuse occurred while Franke was influenced by a relationship counsellor who led her to “a distorted sense of morality”.

Advertisement
Advertise with NZME.

“Ruby Franke is a devoted mother and is also a woman committed to constant improvement,” Winward Law said. Franke initially believed that Jodi Hildebrandt “had the insight to offer a path to continual improvement”, but said Hildebrandt “took advantage of this quest and twisted it into something heinous”.

Hildebrandt “systematically isolated Ruby Franke from her extended family, older children, and her husband, Kevin Franke”, the Winward Law statement said.

Franke and Hildebrandt were arrested on August 30 after Franke’s 12-year-old son escaped from Hildebrandt’s house in the southern Utah city of Ivins and asked a neighbour to call police, according to the 911 call released by the St George Police Department.

Ruby Franke (left) who ran the 8 Passengers YouTube channel, was arrested along with her business partner Jodi Hildebrandt. Photo /  utahvloggersyas
Ruby Franke (left) who ran the 8 Passengers YouTube channel, was arrested along with her business partner Jodi Hildebrandt. Photo / utahvloggersyas

The boy was emaciated and had duct tape around his ankles and wrists, but wouldn’t say why, the caller reported.

“I think he’s been ... he’s been detained,” the caller said, his voice breaking up. “He’s obviously covered in wounds.”

Franke’s 10-year-old daughter, too, was found at Hildebrandt’s house, court records say. Both children were taken to hospital. Eventually, Franke’s four youngest children were taken into state custody.

Franke and Hildebrandt were each charged with aggravated child abuse. They have remained jailed since their arrests.

During Franke’s incarceration, “she has actively engaged in an introspection that has allowed her to reset her moral compass and understand the full weight of her actions. Franke is committed to taking responsibility for the part she played in the events leading up to her incarceration,” the statement said.

The 12-year-old boy told investigators that “Jodi” put the ropes on his ankles and wrists and that they used cayenne pepper and honey to dress the wounds caused by the ropes, according to a search warrant.

Ruby Franke, with her husband, is well known for her strict parenting style on the channel. Photo / abbeyfranke_8passengers
Ruby Franke, with her husband, is well known for her strict parenting style on the channel. Photo / abbeyfranke_8passengers

Kevin Franke has filed for divorce.

Advertisement
Advertise with NZME.

Hildebrandt has agreed not to see patients until the allegations are addressed by state licensing officials. Her next court hearing is set for December 27, according to court records. Her lawyer, Douglas Terry, did not immediately return a phone call seeking comment on the allegations made against Hildebrandt in the statement by Franke’s lawyer.

The Franke family were criticised online for its 8 Passengers video blog showing parenting decisions that included banning their oldest son from his bedroom for seven months for pranking his younger brother. In other videos, Ruby Franke talked about refusing to take lunch to a kindergartener who forgot it at home ,and threatening to cut the head off a young girl’s stuffed toy to punish her for cutting things in the house.

In one video, Franke said she and her husband told their two youngest children they would not be getting presents from Santa Claus one year because they had been selfish and weren’t responding to punishment such as being kept home from school and cleaning the floorboards.

The YouTube channel, which started in 2015, ended after seven years.

Save

    Share this article

Latest from World

World

'Not an attack': Zoo owner defends lioness after woman loses arm

08 Jul 07:50 AM
World

‘Not happy’: Trump criticises Putin as US vows more arms for Ukraine

08 Jul 06:12 AM
World

Trump's tariff threats spark uncertainty, target key US allies

08 Jul 05:51 AM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from World

'Not an attack': Zoo owner defends lioness after woman loses arm

'Not an attack': Zoo owner defends lioness after woman loses arm

08 Jul 07:50 AM

A woman remains in hospital after being injured by a big cat at Darling Downs Zoo.

‘Not happy’: Trump criticises Putin as US vows more arms for Ukraine

‘Not happy’: Trump criticises Putin as US vows more arms for Ukraine

08 Jul 06:12 AM
Trump's tariff threats spark uncertainty, target key US allies

Trump's tariff threats spark uncertainty, target key US allies

08 Jul 05:51 AM
Court reveals mystery of missing phone in Erin Patterson murder trial

Court reveals mystery of missing phone in Erin Patterson murder trial

08 Jul 04:55 AM
Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP