Oh, the Vanity of Trump's tweet

President-elect Donald Trump points to cheering supporters, in front of a backdrop of Christmas trees, at a rally in Orlando. Photo / AP

Vanity Fair magazine has reportedly seen its subscriptions soar after a tweet by US president-elect Donald Trump suggesting the magazine was "dead" and its editor had "no talent".

The tweet appeared to be a response to a negative review of a Trump restaurant published by the magazine on Wednesday titled "Trump Grill could be the worst restaurant in America".

"Has anyone looked at the really poor numbers of @VanityFair Magazine. Way down, big trouble, dead! Graydon Carter, no talent, will be out!" Trump tweeted early on Thursday.

Has anyone looked at the really poor numbers of @VanityFair Magazine. Way down, big trouble, dead! Graydon Carter, no talent, will be out!

— Donald J. Trump (@realDonaldTrump) December 15, 2016

A spokesperson for publisher Conde Nast said Vanity Fair subscriptions had increased "100-fold" after the tweet.

"This was the highest number of subscriptions sold in a single day ever at Conde Nast," they said, and the review had received 1 million unique views since the tweet.

Carter has previously written of his 25-year-long feud with Trump, which began when he started referring to him as a "short-fingered vulgarian" in Spy magazine.

In a November 2015 article, he wrote that Trump was so offended he still sent him photos of himself.

"On all of them he has circled his hand in gold Sharpie in a valiant effort to highlight the length of his fingers," Carter said.

- AAP