Offering an opinion. As a friend. That, said Barack Obama at his press conference in the Foreign Office, was all he was doing.
"You shouldn't be afraid to hear an argument being made," he said. "It's not a threat." He said it so calmly, so casually - indeed, so charmingly - that you could easily have believed it.
And he was speaking just as calmly, casually and charmingly less than a minute later when he said that if the UK thought it would get a free trade deal with the US after Brexit, it was frankly dreaming.
There would be no such deal "any time soon", he explained. America was quite busy enough working on a trade deal with the EU, thanks very much. If the UK wanted a trade deal of its own, it would have to make do with waiting "at the back of the queue".
Leaving aside, for a moment, the obvious political impact of that crushing dismissal: note the language. He said "queue". Not "line", as Americans call it. "Queue", as Britons call it.