Lacoste, the upmarket French fashion label renowned for its green crocodile logo, has demanded that Norway's self-confessed mass-murderer, Anders Breivik, be banned from wearing its garments because it fears the company's reputation is being damaged.
Breivik, who murdered 77 people on July 22, has a penchant for Lacoste clothes.
One of the most widely published photographs of the killer shows him wearing a red Lacoste pullover while sitting in a police car.
However, Norwegian police revealed yesterday that the company had contacted them and demanded that Breivik be refused permission to wear its label in future.
"The company evidently feels that such a man sporting its clothes could do considerable harm to its reputation," a police spokesman told the newspaper Dagbladet.