As the Iowa caucus results rolled in, the wheels were surely turning in the minds of editors at the New York Daily News. Republican presidential front-runner Donald Trump - the local entry and a favorite tabloid target - was losing to Senator Ted Cruz of Texas. Which way to go with the cover?
There were so many options. "Iowans fire The Donald"? Nah. A "you're fired" joke is too predictable. "Trump is a loser?" It would've just been white noise. Too many people were already turning Trump's favorite insult around on Twitter.
Instead, the Daily News went with a running theme: "Dead clown walking" - a sequel to "Clown runs for prez" (June 17) and "Insane clown posse" (January 21). Actually, it goes back farther than that - to "Sideshow Don" (April 11, 2011), when Trump was toying with the idea of a 2012 White House bid.
We've shared our reactions to provocative Daily News covers more than once in this election cycle. I must admit that I woke up Tuesday morning curious to see what the paper had come up with.