It took just 45 seconds for Wendy Dickey to become a hate figure.
That was the length of a well-edited clip from the TV series Toddlers & Tiaras, which shows the US mother's three-year-old daughter Paisley competing in a child beauty pageant. It was uploaded to the internet on Wednesday.
Within hours, Ms Dickey had started receiving death threats. Soon, the nation's media were beating a path to her doorstep in deepest Georgia. And by last night, thousands of people had signed petitions calling for the popular reality TV series in which she stars - and the cable channel TLC, which broadcasts it - to be taken off the airwaves.
At issue is a costume worn by young Paisley for the few seconds in which she strutted across a stage in the "celebrity wear" round of a local pageant. It was inspired by a outfit worn by Julia Roberts in the film Pretty Woman. And no, it wasn't the demure designer dress that Roberts's character, Vivian Ward, wore to a polo match.
Instead, viewers were treated to the unnerving sight of the infant dressed as the most famous prostitute in modern cinema. She wore knee-high black PVC boots, a skin-tight mini-skirt, a white tank top, and a platinum blonde wig. Just like Vivian Ward, who worked LA's Sunset Boulevard, she stepped into the limelight accompanied by the sounds of Roy Orbison's song "Oh, Pretty Woman".