"He kept saying, 'We worked so hard on it.' He was really thinking about how I would feel, which tells you a lot about him," she told Today.
Evan, who Jill said loves dressing up, felt embarrassed and defeated by the ordeal – prompting his mum to air her frustration on Facebook to share a photo of her son in tears.
Her post clearly resonated, being shared almost 260,000 times to date, and receiving thousands of comments and likes.
Eventually, Evan was able to muster up the courage to return to school that day, something Jill describes as "a defining moment in his life".
"If he hadn't gone back, it would have broken his spirit," she said.
He also did it in full costume after his mum reapplied his make-up.
Evan now has fans all over the world and Jill said she can barely keep up with her inbox.
In one update she wrote: "Thanks for all the sweet words (and offers to beat up 10-year-olds) lol. I do appreciate you all."