The separation of Socialist Party President François Hollande from his former partner, Valerie Trierweiler, after his affair with an actress was made public by a magazine and was on front pages for weeks. French voters, it appears, like some drama and a public debate about private matters.
The unusual relationship between Brigitte and Emmanuel Macron has plenty of that to offer.
Born as Brigitte Marie-Claude Trogneux, the now 64-year-old is the daughter of a family of chocolatiers who are known for their macaroons, a French type of candy that sounds remarkably similar to the name of the current presidential candidate.
The two first met when Macron was 15 years old at the high school in Amiens where Brigitte taught a French and a theatre class at the time.
"Whatever you do, I'll marry you!" her student Macron reportedly told her there.
Against all likelihood, the romance continued and Brigitte Trogneux eventually separated from her husband with whom she has three children.
In the following decades, as Macron rose from being an investment banker to economics minister, their relationship was often put under scrutiny and "misunderstood by many," as the top-politician himself has said.
In 2007, the two married but kept it a secret to most people. It took eight more years until the two made their first public appearance during a dinner with King Felipe of Spain and his wife.
The intense election campaign of the last year has put an end to the secrecy. Almost everyone in France is aware of the details of their love story by now.
When Macron declared himself the winner of the first round of the election yesterday, he praised his wife several times. His supporters abruptly started to cheer and applaud, waving French flags into her direction as she was listening from the side of the stage.
To his supporters, Brigitte Macron has become an essential part of the campaign - not only as a possible future first lady but also as an organiser who is one of the masterminds behind the movement's rise.
The French press has taken note. "His best ally?" political magazine L'Express asked recently, referring to Brigitte Macron.
According to Emmanuel Macron, that might well be the case. And yet, his unusual love life has not made his already challenging campaign much easier.
On social media, critics of the presidential front-runner frequently refer to his wife using the term "cougar" - a not exactly flattering word that describes older women seeking to be in a relationship with younger men.
In February, Macron also had to deny rumours that spread on social media that he was having a homosexual affair with the director of a leading French radio station.
"I have never had anything to hide," he said in a statement, jokingly referring to the secrecy that had long overshadowed the relationship with his wife.