Let the Xmas adverts onslaught begin

Some say it's only really Christmas when the Coca Cola "Holidays are Coming" advert gets released on TV.

The annual onslaught of premature Christmas adverts has begun.

Asda and Aldi could not wait until the end of Bonfire Night, broadcasting their adverts during Emmerdale on 5 November.

Coca Cola, Marks & Spencer and Waitrose are due to air their Christmas campaigns during The X Factor this Saturday.

But the anticipated John Lewis advert will pip them to the post with a TV premiere during Friday night's Gogglebox.

Although the advert won't come as a surprise, as millions have already seen the advert after it debuted on YouTube.

John Lewis

The highly-anticipated annual John Lewis advert has already garnered more than 4.6 million YouTube views before it's even aired on TV. The heart-warming advert features a young boy who finds his penguin friend Monty a mate for Christmas.

Marks & Spencer - Follow The Fairies

Forget about the pictures of mouth-watering Christmas puddings, this year's advert follows two fairies as they try to match make a couple to a version of Nat King Cole's "Fly Me to the Moon".

Coca Cola - Give A Little Happiness

Some say it's only really Christmas when the Coca Cola "Holidays are Coming" advert gets released on TV. This year, the beverage giant has released another feel-good advert featuring the song "Make Someone Happy" by American jazz singer Jimmy Durante.

Waitrose - The Gingerbread

Waitrose has eschewed selling a consumerist dream, and chosen instead to focus on its employee-owned ethos. The advert sees a little girl putting a lot of care into making gingerbread for a school Christmas fair, with the strap-line "when you own something, you care a little more".

Aldi - Everyone's Coming to us this Christmas

Ever keen to prove it's not all about the low-priced European imports, Aldi's Christmas advert showcases some of its more expensive trimmings including champagne and smoked salmon blinis.

Debenhams - Found It!

The department store's unashamedly consumer-focused new advert features children wreaking havoc on the shop floor in search of their longed-for presents.

- Independent