The highly-anticipated annual John Lewis advert has already garnered more than 4.6 million YouTube views before it's even aired on TV. The heart-warming advert features a young boy who finds his penguin friend Monty a mate for Christmas.
Marks & Spencer - Follow The Fairies
Forget about the pictures of mouth-watering Christmas puddings, this year's advert follows two fairies as they try to match make a couple to a version of Nat King Cole's "Fly Me to the Moon".
Coca Cola - Give A Little Happiness
Some say it's only really Christmas when the Coca Cola "Holidays are Coming" advert gets released on TV. This year, the beverage giant has released another feel-good advert featuring the song "Make Someone Happy" by American jazz singer Jimmy Durante.
Waitrose has eschewed selling a consumerist dream, and chosen instead to focus on its employee-owned ethos. The advert sees a little girl putting a lot of care into making gingerbread for a school Christmas fair, with the strap-line "when you own something, you care a little more".
Aldi - Everyone's Coming to us this Christmas
Ever keen to prove it's not all about the low-priced European imports, Aldi's Christmas advert showcases some of its more expensive trimmings including champagne and smoked salmon blinis.
Debenhams - Found It!
The department store's unashamedly consumer-focused new advert features children wreaking havoc on the shop floor in search of their longed-for presents.
