Hair trimmed in a neat bob, large eyes, a warm, self-confident smile, got up in a natty dark suit with green piping, the glamorous young woman has taken centre stage in recent days alongside North Korea's young supreme leader, Kim Jong Un.
The typically careful presentation of the pair suggested strongly that they were husband and wife; that here was North Korea's first lady, or at least that she is well on her way to being so.
But though happy to splash the photos around, official sources gave no clue to her identity.
South Korean intelligence sources claim that she is Hyon Song Wol, a locally famous pop singer who, fronting the Bochonbo Electronic Music Band, had a string of local hits in the early 2000s.
The most popular was called Excellent Horse-like Lady, and eulogised the Stakhanovite achievements of a beautiful woman worker in a textile factory. In the video of the song, Hyon played the heroine, dashing around a sparkling factory with a beatific smile, distributing bobbins and collecting swatches of cloth at top speed.