Malala Yusufzai hails from the Swat Valley, a region known as the Switzerland of Pakistan and once a popular destination for middle class Pakistani holiday makers and international tourists. Swat is home to ethnically Pushtun people known for their conservative cultural and religious mores but also for their hospitality. Washington Post correspondent Pamela Constable notes in her book Playing With Fire: Pakistan at War with Itself that ambitious Swati Pushtuns "fled to construction jobs in the Middle East; those who stayed behind were described as dreamy and tolerant".
Malala (also pronounced Malalai) is a common name for girls in these parts. It was the name of a famous heroine who spent her wedding day on the battlefield tending to the wounded men of her tribe who fought the British forces at the Battle of Maiwind in July 1880. With no one left to raise the flag, she grabbed it and sang a few couplets of freedom before being struck down by British troops. Spurred on by her bravery, the men made a final assault and defeated the British foe.
That heroic Malala rated no mention in British war chronicles, but she became a heroine for her people. Now things have gone into reverse. Hardly a year has passed since a modern Malala was shot in the head by a Taliban gunman who boarded her school bus. Far from being silent about her, the British press can't seem to get enough of Malala. She now lives in the relative safety of Birmingham where she attends an exclusive school and has even been invited for tea with the Queen at Buckingham Palace.
Back home, there has also been a fair amount of adulation, though mixed with strong feelings of resentment toward her Western admirers if not ambivalence toward Malala. Some Pakistanis claim the awards and accolades she has received represent a betrayal of innocent people killed by American drone attacks which have claimed the lives of more than 1000 Pakistani civilians. The West chooses to ignore (and hence implicitly applaud) these deaths as part of the so-called war on terror. Pakistanis read Western newspapers and websites, and can see Malala giving Western rightwing cultural warriors and leftwing do-gooders a new symbol with which to belittle Pakistan.