Twitter has erupted with hilarious memes and videos mocking United Airlines' disastrous "passenger re-accommodation" after video emerged of a man being dragged off a plane.
Social media has been swift to condemn United after a passenger posted video on Facebook of a doctor being dragged kicking and screaming off a flight at Chicago's O'Hare airport, according to news.com.au.
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• United Airlines passenger dragged off overbooked flight
The man, who refused to give up his seat on a flight which had been overbooked by the airline, was filmed bloodied and dishevelled among the shocked reactions of fellow passengers.
Disturbing scenes show the heavily distressed man with blood streaming down his face panting and repeating over and over, "they kill me, they kill me".