"We will remember them," says the "Ode of Remembrance" recited around the world each Armistice Day.
Hundreds of Britons took the message to heart Monday, attending the funeral of a 99-year-old former World War II airman they had never met.
Harold Jellicoe Percival died October 25 at a nursing home in Lytham St Annes, northwest England, with no immediate family or close friends still alive.
A funeral home placed an advertisement in the local newspaper asking military personnel to attend the service so his passing would not go unmarked.
The ad was taken up on Twitter, and several hundred soldiers, veterans and civilians gathered at a crematorium to pay respects to Percival, who served as ground crew with Royal Air Force Bomber Command during the war. Scores of people who could not fit inside the chapel stood outside in the rain.