When Schapelle Corby arrived back home in Australia earlier this month, speculation surrounding the moment the convicted drug smuggler would break her silence was rife.
Would it be a Sunday Night or 60 Minutes tell-all? Maybe a magazine exclusive. And more importantly, how much would the 39-year-old be paid from the highly anticipated interview.
But then she surprised everyone.
On her meticulously planned mission home to Australia, she began an Instagram account.
Amassing nearly 110,000 followers in less than 24 hours, her account now has 196,000 fans.