"We didn't expect such negative development in central and eastern Europe," he said on a conference call with analysts, noting that the Russian market may shrink by as much as 10 percent.
"Secondly, we were expecting better in key developing markets like Mexico and Nigeria," Van Boxmeer said. He also put Brazil in that category, saying Heineken had expected beer markets to reflect economic growth that has so far failed to materialize.
The company's third quarter trading update also showed revenues, including acquisitions, rose 4 percent to 5.18 billion euros during the period. However, they grew just 0.2 percent without the impact of acquisitions, as price hikes of 3.4 percent outweighed a 3.2 percent fall in volumes across the company.
"Volumes and sales in the third quarter were lower than expected as Heineken continues to face challenging market conditions in emerging markets," said SNS Securities analyst Richard Withagen in a note.
Withagen repeated a "Reduce" rating on the shares.