With a relentless look of malevolence Grumpy Cat is not exactly cute.
But the piercing stare and air of withering contempt have proved astonishingly lucrative for the cat's owner, Tabatha Bundesen of Morristown, Arizona.
In just two years the cat - whose real name is Tardar Sauce - has made 64 million ($130 million) from an array of products, including best-selling books and a film.
Not surprisingly Bundesen believes her pet is "unstoppable".