Google is adding 625,000 new users a day to the Google+ social-networking service, which may total 400 million members by the end of next year, according to independent analysis of its growth.
The site's popularity has accelerated in recent weeks, with almost a quarter of its total user base joining in December alone, said Paul B. Allen, the founder of Ancestry.com, who tracks the numbers as the "unofficial statistician" for Google+.
Google, the world's largest internet-search company, aims to challenge the social-networking supremacy of Facebook, which has more than 800 million users. Google+ was introduced earlier this year as a test project and then opened up to the public in September. The service had 40 million users in October, Google said at the time.
Facebook, meanwhile, is said to be preparing an initial public offering, helping it generate funds for expansion.
- BLOOMBERG
Google on track for 400m users
Google aims to challenge the social-networking supremacy of Facebook. Photo / Supplied
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