Dieting is hard because weight loss sets off an evolutionary "red flag" in the brain which triggers hunger cravings, a Cambridge University geneticist has warned.
Giles Yeo told the Hay Festival, in Hay-on-Wye, Wales, that losing weight was meant to be difficult because humans were hardwired to maintain a constant size for the best chance of survival.
Some people find it harder to diet because their genes cause their brain to underestimate body weight from signals released by fat cells, causing the body to make hunger hormones.
"Losing weight ain't easy, and it isn't meant to be," said Yeo. "It doesn't matter how skinny you are, your brain perceives weight loss as a big red flag, a decrease in your chances of survival. The moment you lose weight your brain ... drags you kicking and screaming back up to the weight you were."
Yeo said the only way to lose weight was to follow the first law of thermodynamics: Energy cannot be created or destroyed. People must eat more than they burn to gain weight, and burn more than they eat to lose weight. "It's physics," he said. "Anyone who is selling you an effortless way to lose weight is lying."