Women really are the 'fairer' sex, new research into the genes of human hair colour suggests.
The genetic study on pigmentation looked at nearly 300,000 people of European descent. They were chosen because of their variety in hair colours.
It found 124 new genes that play a major role in determining human hair colour, of which 100 were not previously associated with pigmentation.
They found men were three times as likely as women to have black hair.
Joint lead author Professor Tim Spector, from King's College London, said: "We found that women have significantly fairer hair than men, which reflects how important cultural practices and sexual preferences are in shaping our genes and biology."