A man who infamously stared down Hurricanes Matthew and Irma with nothing but his underwear and an American flag, has done so again for the third time.
Video shows Lane Pittman and his flowing ginger mane posing valiantly in Mrtyle Beach, South Carolina, on Friday as Florence's winds blow up to 85mph around him.
On Facebook he said: 'YOU ARE WEAK AND SMALL FLORENCE!!!!! FLORIDA MAN IS HERE!!!!!'
Rock music plays in the background of the video, that has more than 119,000 views, as Pittman waves the flag back and forth.
Awnings rip off their hinges and blow in the disastrous winds, the Daily Mail reports.