Can you remember the last time a magazine cover made you do a double-take? Was it a naked, pregnant Demi Moore? Liz Hurley in a piano clinch with Elton John? This week chances are your head will be turned by Tatler's latest issue. It's a simple black and white portrait of Diana, Princess of Wales taken in 1994, when she was 33 years old.
She's wearing bold monochrome tailoring and that inscrutable, faintly lopsided smile. If you didn't know better, she could be a receptionist in an airline's elite lounge. But this picture reminds us of who she was and what we have been missing for almost 20 years.
There's something astonishingly unstyled about her (Diana was not shy, and "when she came into the studio, she just got undressed). Yet any image of Diana during this period, after the Prince of Wales had admitted his affair with Camilla Parker Bowles, but a year before her own Martin Bashir coup, is freighted with sadness, intrigue and the knowledge that she would be dead by 36.
Anecdotal evidence says this issue of Tatler is already a collectable - one newsagent said he has had to reorder copies twice.