He was once the toast of the town, a wine dealer who became the "stuff of legends" because of an ability to procure the world's finest vintages for the rich and famous.
But various well-heeled clients will now be spluttering into their Burgundy after it emerged that much of the wine that 37-year-old Rudy Kurniawan sold them was fake, and concocted in his kitchen in California.
The magic was nothing more than "smoke and mirrors", a prosecutor told his fraud trial this week in New York. It was a scam that lasted for eight years and made Kurniawan at least US$1.3 million ($1.58 million), according to the prosecution, although some witnesses claimed they paid him more.
Billionaire entrepreneur, yachtsman and wine investor Bill Koch told the court he alone had paid the Indonesian-born dealer some US$2.1 million for 219 fake bottles. He has also hired an expert to try to work out just how many of the 43,000 bottles of wine he owns are counterfeit.
Meanwhile, Kurniawan, of Arcadia, California, faces a heavy price for his audacious fraud - up to 40 years in prison.