Extreme fire warning in Victoria

Victoria emergency services are adamant they are not "crying wolf" with warnings about extreme fire danger followed by an extreme storm event over the next couple of days.

The temperature is set to rise to 31C today, accompanied by winds of up to 150km/h.

Authorities are pleading with residents throughout the state to prepare for the conditions.

Emergency Services Commissioner Bruce Esplin said there was no room for complacency. "This is not a case of crying wolf. This is the case of a very genuine concern."