Everything has a price

A British businessman has set up a firm selling what he claims are jars of "pure mountain air".

Fresh Air Trading, run by James Williams, is offering the 300ml containers for 2.99 ($7.70).

Williams insists each jar was hand scooped in exotic locations such as Val D'Isere, Aspen and Courchevel.

"Truly fresh, clean air is essential to a healthy life, but sadly it is a commodity the majority of us in the cities lack access to," he said.