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The European Union's industry chief is proposing a crackdown on toys containing lead paint or carcinogens, and wants to stop toys being used as gifts in food items such as confectionary and cereals.
The draft proposals are part of an overhaul of EU toy safety standards to be published this week by Enterprise Commissioner Guenther Verheugen.
But the much-touted idea of a new mandatory EU-wide standard to replace the self-regulated "CE" mark is not included in the document. The proposal will be addressed this year as part of an overall review by Brussels of the bloc's internal market.
A shake-up of Europe's toy safety rules - agreed on in 1998 - has been in the pipeline for years, but was fast-tracked after the recall of more than 20 million Chinese-made toys last year because of excessive lead paint and other unsafe parts.
"The commission is proposing significant reductions in lead paint, carcinogens and other products which can cause allergies," said a source at the EU's executive arm, citing the document.
While exact levels for each component have yet to be formally agreed, the source said the move would all but eliminate substances such as lead and nickel from toys, much to the annoyance of industry.
Toy Industries Europe - representing toymakers such as Mattel, Hasbro and Hornby - say any reductions must be backed up by scientific proof.
"We accept that there will be changes and there has to be compromise. But all we are asking for is that the thresholds set are done so with a scientific explanation," said a spokeswoman for the group.
"The rules need to be updated as they are 10 years old, but in principle they have been working well and our companies take toy safety seriously, which is reflected in the recalls."
A proposal to ban many toys included with food will also be tabled by Mr Verheugen next week.
His initiative will target free toys in some packets of potato chips or cereals along and a ban on any toys contained in confectionary.
Such items include fake jewellery in cakes consumed in Britain and Ireland to celebrate Halloween or sold in other parts of Europe around Christmas and New Year.
The source said the ban on toys given away in food products would not be aimed at the popular Kinder chocolate eggs but could affect larger Easter eggs, depending on how the toy was packaged.
"This has to be ironed out, but it will depend on the type of product and how the toy is covered or if you have to bite into the product or not to get the prize," the source said.
European consumers organisation BEUC welcomed the EU executive's proposals on dangerous substances, but said it hoped to see stronger rules on toys contained in foods.
"We want a total prohibition on lead, nickel and other allergenics such as perfumes and substances that promote cancer," said BEUC general secretary Monique Guyens.
"We also want stricter rules on the packaging of these toys, particularly looking at the issue of plastic bags leading to suffocation or choking."
Mr Verheugen will make his proposals on Friday.
- REUTERS