Nasa has apparently conceded that an accelerated polar shift has been in place from July 14 but say this is a continual and gradual process.
A YouTube video uploaded by the End Times Prophecies asking Why The World Will End Surely on 29 July 2016? Shocking Facts has racked up more than five million views.
Produced by Armageddon News and broadcast on the End Times Prophecies YouTube channel, the film says the bible predicts how a polar shift will trigger worldwide tremors and reduce countries to rubble.
Those behind the film claim an ongoing phenomenon known as a polar flip will be responsible for the destruction of the planet as we know it.
So, if you're worried about Auckland house prices or the dairy downturn, then worry no more.
Just in case it does look like the world will actually end, The Telegraph in the UK promised to bring you all the latest updates on Doomsday, including this post from Kiwi Honey Robinson in Wellington:
"Kia ora Mark,
"It is 10.17 pm Friday night here in Wellington, New Zealand, the weather has been playing up here for sometime now. Our seasons no longer line up like they used to, we are at the beginning of winter yet we've seen as many sunny days as summer. However the nights are very cold and the rain does not last as long as it did a few years ago. We have even had tornado warnings in some parts this week. A sign of the great change to come?
"The 29th is nearly over for us here in Aotearoa. I always wondered would there be an agreed upon universal time for the destruction of the world? Hm, I'm not sure, would I care if there was? Probably not as much as I should as I am grateful for what I have had and what I possess in this very moment in time. Plus, I do look forward to seeing what comes next." - Honey Robinson
Many others on social media detailed how they were spending their last day.
And for those who were convinced this event was due way back on December 21, 2012, Nasa gave a good explanation on why the world did not end then, also explaining that polar reversals are common occurrence that happens gradually over millennia.